NovuGens Philosophy

Our Goal is to Build and Deliver Products and Solutions that Provide Exceptional Business Value to Our Clients

We leverage biometrics, blockchain, data analytics, industry platforms and other emerging technologies to build exceptional market products.

Combining the Expertise of Our Team and that of Our Partners to Deliver Exceptional Value

We offer exceptional expertise developing technology products and solutions for our clients to address today’s business challenges. Our internal resources are augmented by strategic partners who support our mission to deliver exceptional results and products.

Leverage Emerging Technologies to Achieve Greater Business Efficiencies

NovuGens leverages industry standard platforms and emerging technologies to support business growth and a competitive advantage. The name “Novu” is short for Novus or “New” in Latin, while Gens relates to the next Generation of products and solutions.

We Provide Solutions that are Lean, Efficient and Scalable to Help Execute Business Strategies

Our solutions employ the most lean and agile practices to ensure that all are fit for purpose, and delivered on time and within budget. Our team can adapt and address business challenges for both small and large clients.

Want to learn more about our services?

Whether you have a simple question or want to learn more about how NovuGens can help you – we’d love to connect with you.

Our Leadership

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Carlos Canales

President & CEO

Carlos is an Entrepreneur, Technologist, Innovation Evangelist and Strategist with more than 25 years of experience advising organizations in the development and execution of their technology and business strategies. Those experiences include work for technology start-ups, large international law firms, the Inter-American Development Bank and World Bank Group.


Holding multiple bachelor’s and master’s degrees in business administration, Carlos continues to be stimulated by cutting-edge technical courses and top conferences for industry visionaries. With unrelenting optimism, innovation and drive to achieve success, Carlos is the author of multiple global operating models, use case prototypes, strategic roadmaps, and capital investment plans.
Carlos’ early experiences laid the groundwork for his revolutionary biometrics technology solution. Following his dream to run his own business, Carlos envisioned a solution that could change the way people access their information. With an innate talent for building effective teams and surrounding himself with the right people to maximize results, Carlos inspires breakthrough innovation through a compelling vision and commitment. In his free time, Carlos is an avid runner, and enjoys traveling and experiencing new cultures.

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Irakli Nadareishvili

VP of Technology

Irakli is a sought-after keynote speaker, consultant, and globally recognized expert of large-scale software design and distributed architecture. His highly acclaimed book on Microservice Architecture, published by O’Reilly, is a popular choice for many software engineers at organizations with sophisticated technology needs.


Irakli has spent the last 20 years building outstanding multidisciplinary teams, shipping innovative digital products, and consulting the world’s most exciting organizations. Irakli is a serial innovator with a successful track record with both large companies and startups. He has held leadership positions in companies of all sizes, with industry experiences from the areas of publishing/media, healthcare, banking, and finance.

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Wendy Walker

Communications & Marketing

Wendy designs strategic marketing, creative campaigns, and targeted communications planning with an infusion of fresh ideas and modern spirit. For more than 20 years she has helped clients with organizational communications, change management, and public relations in the private and public sectors.


Inspiring people to achieve results, Wendy brings excitement to teams and outreach campaigns, finding what is interesting in every industry and project. Believing good communication reigns supreme, Wendy easily connects to audience needs, translating what is good and relatable for target audiences. With a surplus of energy and strategic perspective, Wendy has driven numerous communications campaigns for international organizations, startups and federal agencies, overseeing brand development, content strategy, public relations, and alliance marketing.
A fan of great coffee and new travel adventures, Wendy is happiest surrounded by tall mountains. When not on her laptop, you’ll find her in the woods, grabbing a coffee, or on the ski slopes – sometimes all three!

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Sara Giammusso

Data Scientist

Sara provides expertise in the areas of Data Engineering and Analytics. Through her professional and academic career, Sara leverages exceptional experience in gathering insights from massive data sets to support senior management in the execution of current strategies that ultimately achieve corporate objectives.


Sara is the co-author of a research paper titled, “Predicting the Emotion of Playlists using Track Lyrics” and holds a bachelor’s degree in Computer Engineering from Polytechnic of Turin. Additionally, she recently graduated Magna Cum Laude while receiving her M.S. in Software Engineering. She also received another master’s degree in Data Science and Engineering from EURECOM Campus of Télécom ParisTech. Sara has successfully designed and developed several Blockchain use cases in HyperLedger Fabric and Ethereum. When Sara is not coding or meeting clients, she enjoys traveling and learning new sports.

Our Advisors

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Jaime Zaldivar

Data Analytics
Jaime has developed and managed multi-year, multi-million dollar custom infrastructure programs in large global organizations for more than 30 years. Leading strategic information solutions and business warehouse operations, Jaime’s teams help ensure improved business processes via maximum and accurate information access from extensive volumes of data.


In addition, he has decades of experience with dimensional modeling, UNIX shell scripting advanced concepts, and entity-relational techniques for agile technology that empowers users.
Jaime currently manages business intelligence & data management initiatives for the World Bank Group, as well as conducts Enterprise Architecture reviews that provide support and guidance to standards teams. An active member with the Data Warehouse Institute and Data Management International, Jaime has also participated in Gartner & Forrester research forums focused in BI, MDM and other related technologies. When not improving data architecture, quality and access for enhanced decision-making power, Jaime enjoys advising new ventures, spending time with his partner, and traveling to exotic places all around the world.

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Dr. Brandon Chicotsky

Marketing & Business Development
Brandon Chicotsky is a professor of marketing at Texas Christian University’s Neeley School of Business and has over a decade of high impact marketing experience. Previous faculty appointments include Johns Hopkins University and New York University. Brandon has served as a Chief Marketing Officer for venture-backed startups involving international partners, and has led online user-generation campaigns leveraging research-backed methodologies for rapid, large-scale user adoption (primary research conducted from New York University).


Brandon’s marketing exercises and research have included The University of Alabama’s College of Communication and Information Sciences (2014 – 2017), which centered around branding, sports, and media. Along with academic endeavors and private sector advising, Brandon operates a search engine that aggregates human resource documents for publicly traded companies and higher education.

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Geoffrey Hervey

Principal & Legal
Geoffrey is a Principal at Bregman, Berbert, Schwartz & Gilday, LLC (BBS&G) where he handles a variety of civil lawsuits and commercial transactions. He works closely with numerous high-technology clients (including computer software developers and licensees, Internet businesses, and high-tech consultants) on a wide range of issues affecting their businesses.


He provides NovuGens general business advice, negotiates and drafts high-tech contracts (such as software development and licensing, NDA, ASP, VAR, OEM, ISV, consulting, Internet content, linking, and co-branding agreements and similar agreements), and assists with business development, business plans, and the pursuit of investment capital. He also represents high-tech clients in litigation involving software, the Internet, and other high-tech issues.
His commercial practice includes commercial transactions, general corporate and business representation and counseling, shareholder agreements, mergers and acquisitions, and insurance coverage. Geoffrey routinely assists clients in establishing new businesses, selecting a corporate form, and preparing governing documents, contracts, and templates.
Geoffrey’s litigation practice includes the defense and prosecution of commercial lawsuits, contract disputes (including computer, software, and other high-tech contracts), complex litigation, professional malpractice litigation, and general civil litigation.
Geoffrey is admitted to practice in the state and federal courts in Maryland, the District of Columbia, and Virginia, including trial and appellate courts, as well as several other federal courts. He also represents clients in arbitration matters, including before the American Arbitration Association.
Geoffrey’s practice also includes serving as a neutral mediator to assist parties resolve disputes. Geoffrey served as the Chair of the Alternative Dispute Resolution Section of the Bar Association of Montgomery County, Maryland in FY 1998, 1999, and 2000.
Geoffrey joined Bregman, Berbert & Schwartz in 1996. Prior to that, he litigated numerous cases in the Washington, D.C. office of Wilson, Elser, Moskowitz, Edleman & Dicker (1994-1995), and at Jordan Coyne & Savits, also in Washington (1986-1994). At these firms, he was primarily involved in the defense of other lawyers in legal malpractice lawsuits. He defended attorneys from many areas of practice in litigation in state and federal courts in Maryland, the District of Columbia, Virginia, New York (Manhattan), West Virginia, and South Carolina.
He obtained his J.D. from The Catholic University of America in Washington, D.C. in 1985. Geoffrey won Catholic’s Bamberger Cup Moot Court Competition and was selected for Catholic’s Moot Court Nationals Team in 1983. During law school, Geoffrey was a law clerk to the Office of the Attorney General for the State of Maryland. After graduation from law school, Geoffrey served as a law clerk to the Honorable Theodore G. Bloom, Judge of the Court of Special Appeals of Maryland (Maryland’s intermediate appellate court) in Annapolis, Maryland, (from August of 1985 to July of 1986). He obtained his B.A. in 1982 from the University of Maryland in College Park, Maryland.
Geoffrey is a member of the Maryland State Bar, the Virginia State Bar, and the Bar Association of the District of Columbia. He is also a member of the Bar Association of Montgomery County, Maryland, and was inducted as a member of the Montgomery County Bar Foundation Bar Leaders in 2000. Geoffrey is admitted to practice before the United States Supreme Court, the United States Court of Appeals for the Fourth Circuit, the United States Court of Appeals for the District of Columbia, the United States District Court for the District of Maryland, the United States District Court for the District of Columbia, the United States District Court for the Eastern District of Virginia, the United States District Court for the Western District of Virginia, the United States District Court for the District of Arizona, the United States District Court for the Northern District of Florida, the Court of Appeals of Maryland, the District of Columbia of Appeals, and the Supreme Court of Virginia.

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Rene Vargas

Latin American Legal & Economic
René’s has more than 38 years of experience advising multiple Colombian and other Latin American companies in legal and economic matters as well as Audits.  He has audited a large number of companies in the areas of compliance of internal operations, administration, tax, currency exchange, financial and foreign trade legal requirements.


As financial auditor and legal advisor, he is an expert with more than 30 years of experience in the creation of countless small and large businesses for public and private enterprises. He has served as legal advisor and auditor for Bank of America National Savings Association, Banco de Colombia, Comercial Antioqueño, del Estado, and a number of other banks in Latin America.
As a former Senator of the Republic of Colombia, René was a speaker within the Colombian Congress where he promoted the approval of the Marco laws, which promoted international changes in the Financial Sector and Foreign trade.
René is a PhD professor and guest speaker in legal, economic, and other subjects such financial law, entrepreneurship and new ventures. He has spoken and taught legal, economics and financial law courses for PhD and Master level students at some of the most prestigious universities of Colombia for more than twenty-five years.
He holds a Doctor of Legal Sciences degree and a Master in Political Studies from the Pontificia Universidad Javeriana de Bogotá, D.C. as well as a specialization in Labor Law. More recently, he completed a specialization in Financial Management at the George Washington University Business School. René has participated and served as guest speaker in various forums and projects to reform trade laws. René is an avid reader of emerging technologies, entrepreneurship, law, finance and economics. He loves to spend time with his wife and two daughters, playing tennis, and traveling around the world.